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Doritos, Ruffles, and some PepsiCo Sodas Will Be Getting More Expensive Soon

The company will lift prices on Doritos, Ruffles and some sodas by single-digit percentages and cut costs after North America sales weakened.

  • Following disappointing North American sales, PepsiCo plans to raise prices on snacks and sodas to recoup rising costs for fuel, aluminum, and agricultural commodities.
  • Activist investor Elliott Investment Management took a $4 billion stake last fall, pressing PepsiCo to lower prices after the company had implemented double-digit hikes during 2022 and 2023.
  • Net revenue rose 5.6% to $3.07 billion in the July-September period, with international business accounting for 41% of revenue; net income increased 17% to $3.07 billion, yielding adjusted earnings of $2.34 per share.
  • CEO Laguarta expressed dissatisfaction with beverages, stating "we don't feel good about the beverage business" as soda sales slumped; the company's $178 million tariff refund will not be available in coming quarters.
  • Lowering full-year earnings expectations, PepsiCo now projects adjusted earnings per share growth of 2.5% to 3.5%, though risks persist as many American households remain financially stretched.
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Doritos, Ruffles, and some PepsiCo sodas will be getting more expensive soon

PepsiCo said Thursday that it must raise prices on some snacks and drinks to recoup rising costs for fuel, aluminum and agricultural commodities.

·Denver, United States
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HuffPost broke the news in New York, United States on Thursday, October 8, 2026.
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