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What Is Jetty? Co-Founder Allison Ellsworth Unpacks Her Splashy Poppi Follow-Up

The self-funded brand targets everyday hydration with lower sugar and electrolytes than traditional sports drinks as the founders challenge PepsiCo-owned Gatorade.

Summary by BizToc
Water is boring. Allison Ellsworth is not. The Poppi co-founder talks tummy tucks, diamonds, and Jetty, the new hydration startup she’s betting will eclipse her last giant exit.

6 Articles

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BizToc broke the news on Sunday, November 8, 2026.
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