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What Is Jetty? Co-Founder Allison Ellsworth Unpacks Her Splashy Poppi Follow-Up
The self-funded brand targets everyday hydration with lower sugar and electrolytes than traditional sports drinks as the founders challenge PepsiCo-owned Gatorade.
Water is boring. Allison Ellsworth is not. The Poppi co-founder talks tummy tucks, diamonds, and Jetty, the new hydration startup she’s betting will eclipse her last giant exit.