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Snack Maker Cuts Prices of Doritos, Cheetos and More by up to 15%, but There’s a Major Catch
PepsiCo hopes up to 15% price cuts on key snacks will reverse a 2% volume drop and attract inflation-wary shoppers using savings from prior cost reductions.
- On Tuesday, PepsiCo announced it is lowering suggested retail prices nationwide this week for major snacks including Doritos, Cheetos, Lay's, and Tostitos, with cuts up to 15% on certain pack sizes.
- Facing investor pressure from Elliott Management, PepsiCo tested deeper price cuts in the second half of 2025, which improved purchase frequency, leading to a broader rollout amid falling volumes.
- Rachel Ferdinando, CEO of PepsiCo Foods U.S., said the company spent the past year listening to consumers and lowered suggested retail prices to reduce pressure, while product packaging labels flag reduced pricing but retailers set final prices.
- To lift sales, PepsiCo expects to reignite growth and win back inflation‑wary shoppers by boosting purchase frequency and competitiveness; General Mills cut prices and saw volume rise, timed just ahead of Super Bowl Sunday.
- Alongside the cuts, PepsiCo pairs price moves with product innovations like Doritos 'Simply NKD' and Pepsi with prebiotics, after closing plants in Florida, New York, California, and cutting nearly 20% of its U.S. lineup last year amid affordability concerns for low- and middle-income consumers.
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Total News Sources12
Leaning Left1Leaning Right1Center5Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
14%
C 72%
14%
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