Pepsi teases Super Bowl LX spot with Polar Bear and Taste Test

Pepsi teases Super Bowl LX spot with Polar Bear and Taste Test

Pepsi just fired the opening shot of its Super Bowl LX campaign, and it’s going straight for the jugular. During the NFL Conference Championship games, the brand dropped a teaser that puts everything on the line. No logos. No branding tricks. No nostalgia padding. Just taste. The spot brings back one of Pepsi’s most recognizable icons, the polar bear, who steps up to the Pepsi Challenge for a blind taste test that strips the debate down to its c…

Pepsi Unleashes Polar Bear in Super Bowl Taste Test vs. Coke

Move over, Coca-Cola polar bear. Pepsi’s putting a bruin of its own in the Big Game for a taste test vs. Coke. So … Grrrrr? Coke’s bears have been around for more than 30 years. The Pepsi Challenge dates back to the 1970s. Fast-forward to NBC’s Feb. 8 telecast, and fusing pop culture with brand nostalgia—to support Pepsi’s zero-sugar cola—feels like a smart move. Especially for a beverage already splashed across the consciousness of multiple gen…