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Gatorade, Cheetos, Among Pepsi Products Getting Natural Dye Makeover

Pepsi has a new challenge: Keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo announced in April that it would accelerate a planned shift to natural colors in its…

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The Crescent-News broke the news in on Saturday, October 4, 2025.
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