Penang must focus on visitor value, not just visitor numbers, says CM Chow

Penang must focus on visitor value, not just visitor numbers, says CM Chow

PENANG must move beyond measuring tourist arrivals and place greater emphasis on the value each visitor generates, Chief Minister Chow Kon Yeow said.   During his speech at the Penang Hoteliers Association (PHA) 69th anniversary dinner at St Giles Wembley Hotel tonight, Chow said attracting visitors is only the first step, stressing that the real...