Peloton launches peer-to-peer resale platform
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Peloton Launches Repowered: A Strategic Move Into the Secondary Equipment Market
The Platform OverviewPeloton has introduced Repowered, a dedicated marketplace for reselling used fitness equipment and accessories. This initiative represents the company’s strategic response to the thriving secondary market for exercise equipment, particularly as many consumers seek alternatives to purchasing new hardware at full retail prices.The platform leverages generative artificial intelligence to assist sellers in pricing their equipmen…
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