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Peddi director Buchi Babu Sana on Janhvi Kapoor's hypersexualization: ‘Had not anticipated such a negative reaction’

Buchi Babu Sana said he will handle female characters more carefully after backlash over scenes many viewers called harassment and non-consent.

  • Director Buchi Babu Sana admitted the romance track in his film Peddi did not work as intended, citing intense backlash over the portrayal of Janhvi Kapoor's character, Achiyyamma.
  • Set in the Vizianagaram region of Andhra Pradesh, Peddi centers on a gifted athlete named Peddi who uses sport to bring pride to his village and explores themes of identity and community.
  • Viewers argued the film normalizes harassment by framing non-consensual pursuit as a "playful romance," with the hero entering Achiyyamma's space without consent and ignoring her boundaries throughout.
  • In an interaction with SCREEN, Buchi said he had not anticipated the scenes would be perceived so negatively and pledged to change how he approaches female characters going forward.
  • This pattern of criticism appeared during his 2021 debut film Uppena, which featured 17-year-old Krithi Shetty in a romantic role; that film's commercial success largely overshadowed similar concerns at the time.
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indiaforums.com broke the news on Friday, June 5, 2026.
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