US EditionPayPal Brings Its ‘Transaction Graph’ to the Beach at Cannes – Beet.TV
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PayPal Brings Its ‘Transaction Graph’ to the Beach at Cannes – Beet.TV
CANNES — It’s not just a marker of Cannes Lions’ expansion that a payments company like PayPal was a key fixture at this year’s event. It’s also a symptom of PayPal’s own emergence into the advertising business. PayPal unveiled its own PayPal Ads platform in October 2024, adding Offsite Ads this April. Mark Grether, SVP and general manager of PayPal Ads, this broadening of the ecosystem is an encouraging sign of health and innovation. Cannes evo…
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