Pattaya hotels launch ‘Thai Price’ promotions as frustration grows over co-pay subsidy program

Frustrated hotels ditch glitchy travel scheme for DIY Thai deals

Frustrated hotels ditch glitchy travel scheme for DIY Thai dealsLegacyThai hotels are losing patience with the government’s troubled Half-Half travel scheme, ditching the red tape and launching their own “Thai Price” promotions after weeks of chaos and low results. Launched on July 1, the highly touted campaign aimed to revive domestic tourism during the low season (July–October) by covering up to 50% of hotel room costs. But just three weeks in…

Pattaya hotels launch ‘Thai Price’ promotions as frustration grows over co-pay subsidy program

Booking behavior shift: With 70–80% of travelers now booking via Agoda and similar apps, hotels say state programs must modernize to stay relevant. (Photo by Jetsada Homklin) PATTAYA, Thailand – Hotels across Thailand are growing impatient with the government’s “Travel Thailand Half-Half” or co-pay stimulus scheme, citing ongoing technical issues, slow user uptake, and financial uncertainty. Many are now ditching the program in favor of direct “…