BYU's Jewish Quarterback Jake Retzlaff Signs The Most Fitting NIL Deal We've Ever Seen
- Jake Retzlaff, the star quarterback at Brigham Young University, has signed a sponsorship deal with Manischewitz, marking the company's first-ever sports deal.
- The deal features special-edition boxes of Matzo with Retzlaff’s likeness, aimed at celebrating his Jewish community involvement.
- Manischewitz described the connection with Retzlaff as a perfect pairing, like a shidduch, and highlighted his story in breaking Jewish stereotypes.
16 Articles
16 Articles
BYU for the ‘B-Y-Jew’: Mormon School’s Star Quarterback, Who is Proud of His Faith, Partners With Manischewitz Brand
Jake Retzlaff, whose athletic prowess has captured the attention of college football fans, picked up the nickname for being just one of three Jewish students at the predominantly Mormon university.
First Jewish Quarterback at Mormon College Lands Historic Sponsorship Deal from Iconic Jewish Food Brand
The first Jewish starting quarterback at Brigham Young University (BYU) has secured a groundbreaking NIL sponsorship deal with an iconic Jewish food brand, making history both on and off the field.
BYU’s star Jewish quarterback Jake Retzlaff scores sponsorship deal with Manischewitz
It will include a limited run of Retzlaff matzah boxes that won’t be available in stores but will be distributed in a giveaway, as well as social media and video content including Retzlaff and showcasing recipes and holiday traditions. By Jacob Gurvis, JTA After a historic football season at BYU, Jake Retzlaff’s latest honor places him in the company of Michael Jordan and Muhammad Ali: having his face grace an iconic box of food. Retzlaff, the s…
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