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BYU's Jewish Quarterback Jake Retzlaff Signs The Most Fitting NIL Deal We've Ever Seen

  • Jake Retzlaff, the star quarterback at Brigham Young University, has signed a sponsorship deal with Manischewitz, marking the company's first-ever sports deal.
  • The deal features special-edition boxes of Matzo with Retzlaff’s likeness, aimed at celebrating his Jewish community involvement.
  • Manischewitz described the connection with Retzlaff as a perfect pairing, like a shidduch, and highlighted his story in breaking Jewish stereotypes.
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Jewish Telegraphic Agency broke the news in on Wednesday, December 4, 2024.
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