US EditionFrenzy over Gremlin-Like Viral ‘Labubu’ Dolls Hits Minnesota
- Pop Mart's Labubu collectible dolls gained viral popularity in Minnesota in 2025, with vending machines at Rosedale Center in Roseville drawing lines of up to 50 people.
- The craze grew as celebrities and social media boosted interest, while resellers sold dolls and fake versions called Lafufus appeared, prompting caution from officials.
- Local collectors like Laura Sergeant, who founded an 800-member Facebook group, and families such as Katherine Kleinke’s, actively trade and display the dolls despite occasional stock shortages.
- Associate professor Jing Wan noted that buying blind boxes involves buying a chance to get certain dolls and serves as a visible symbol of belonging for youth amid identity searching.
- The trend increased retail foot traffic and social engagement but faces challenges from counterfeit risks and expected eventual decline as collectors move to new interests.
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18 Articles
Frenzy over Gremlin-like viral ‘Labubu’ dolls hits Minnesota
ST. PAUL — For 29-year-old Laura Sergeant, her obsession with collecting Labubus started last December. The hype over the dolls on social media made it almost impossible to get. Sergeant nearly gave up on buying her first Labubu until she saw blind boxes for Labubus displayed in the window of Beard Papas, a Japanese bakery located at the Mall of America. “I was really excited,” said Sergeant. “I was like, ‘they have Labubus in there’ and I had t…
·Fargo, United States
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Total News Sources18
Leaning Left2Leaning Right8Center4Last UpdatedBias Distribution57% Right
Bias Distribution
- 57% of the sources lean Right
57% Right
14%
C 29%
R 57%
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