US EditionParaguay Loves Its Cartoon Mouse Mickey. Disney Does Not
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slashdot.orgParaguay Loves Its Cartoon Mouse Mickey. Disney Does Not
The New York Times looks at "a third-generation family firm" in Paraguay "with 280 workers that packages hot sauce, soy beans...and seven kinds of salt for sale in Paraguayan supermarkets." Its mascot - on t-shirts, coffee cups, and "in heavy demand at Paraguayan weddings" - is a mouse named Mickey. 51-year-old Viviana Blasco - one of five siblings who run the business - told the Times that it all began back in 1935: Ms. Blasco's grandfather, Pa…
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