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Panera Launches Its Own Value Menu to Compete with Fast Food Deals

On Wednesday, Panera Bread announced a 10-item Mix & Match value menu priced at $4.99 each, available in stores, via the Panera app and PaneraBread.com, with a minimum purchase of two items and a choice of side.
To win back price-conscious diners, Panera Bread launched the Mix & Match menu amid weaker consumer spending and a 5% 2024 sales decline, reinvesting to reverse traffic drops.
The menu includes three half sandwiches like Toasted Italiano, four half salads including Fuji Apple Chicken, three soup cups and a rotating seasonal item, with company executives affirming 'thoughtfully sourced' ingredients.
Panera will run the new Mix & Match menu alongside You Pick Two, and company executives expect strong guest reaction and incremental visits with seasonal menu rotation throughout the year.
Restaurant data show about 3 out of every 4 diners say daily specials or value promotions influence where they dine, amid competitors offering value options like Taco Bell's $3 Luxe Value and Wendy's $4 Biggie Deals.

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21 Articles

The Edwardsville Intelligencer

Center

Panera launches $4.99 mix-and-match value menu with 10 items

Panera launches $4.99 Mix & Match value menu with 10 items—half sandwiches, salads and soups

2 months ago

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The Independent

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The Independent (US)

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Panera offers value meals for the first time in 40 years. Here’s what’s on the menu

Panera’s new Mix & Match value menu launches nationwide Wednesday

2 months ago·London, United Kingdom

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Fast Company

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Panera Bread is taking a cue from McDonald's. Here's what you can get with its first-ever $5 value menu

With affordability still top of mind for many consumers, the fast casual chain is offering lower price points as part of a turnaround effort.

3 months ago

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USA Today

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Panera unveils its first-ever value menu. See the options.

The menu features fan-favorite soups, salads, and sandwiches.

3 months ago·United States

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CNBC

Center

Panera Bread releases first-ever value menu with 'Mix & Match' deals

Panera Bread is in the early stages of a turnaround, and affordability is a key part of CEO Paul Carbone's strategy for Panera.

3 months ago·United States

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PR Newswire

Center

A DEAL THAT'S ACTUALLY A MEAL: PANERA BREAD'S FIRST VALUE MENU LETS GUESTS "MIX & MATCH" A MEAL OF UP TO TEN PANERA FAVORITES FOR JUST $4.99 EACH

/PRNewswire/ -- Panera Bread is giving value a fresh upgrade with the launch of the new "Mix & Match" value menu, a new kind of deal that redefines the value...

3 months ago·United States

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