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Pahadi Story launches #TheTruthCampaign to put transparency ahead of product claims
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Pahadi Story launches #TheTruthCampaign to put transparency ahead of product claims
Mumbai: In a category often driven by marketing claims and brand-led narratives, Himalayan produce venture Pahadi Story has launched #TheTruthCampaign, positioning transparency, traceability and independent verification at the centre of its debut product launch. The campaign accompanies the release of Truth Batch 01, Pahadi Story’s first-ever honey offering, and takes an evidence-first approach by publicly sharing independent laboratory findings…
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