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Oxxo fulfilled the American dream. The chain of convenience stores owned by Fomento Económico Mexicano (Femsa), opened its first unit in the United States , almost 10 months after José Antonio Fernández Carbajal, the company’s CEO, revealed his intentions to expand in that market. The first Oxxo in the United States is located in Odessa , in the City of Texas , according to Eleazar Corona Chávez, an analyst for Commercial Expansion of Oxxo, in h…
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