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OTAs revolutionize ticket sales in attraction tourism

Summary by SmartTravelNews
The tourist attractions sector has seen a significant shift in the way tickets are distributed and marketed. According to Arival’s new report, “The State of Visitor Attractions,” online travel agencies (OTAs) have doubled their share of attraction bookings since 2019, from less than 10% pre-pandemic to 18% globally. A shift in ticket distribution Tourist attractions, which include cultural sites, monuments, museums, zoos, aquariums, viewing plat…
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SmartTravelNews broke the news in on Monday, February 24, 2025.
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