Origin of the Ashes: Cricket Australia unveils new energy sponsor to replace Alinta

Origin of the Ashes: Cricket Australia unveils new energy sponsor to replace Alinta

Energy has been a tricky sponsorship category for CA since the end of the Alinta deal, partly because men’s Test captain Pat Cummins has been a vocal advocate for reductions in carbon emissions.

Origin Confirmed as Platinum Partner for Cricket Australia in Three-Year Deal - Ministry of Sport

Cricket Australia has secured a three-year partnership with Origin, making the energy retailer a Platinum Partner for both elite and community levels of the sport. The agreement includes sponsorship of the men’s and women’s national teams, the Big Bash League (BBL), and the Women’s Big Bash League (WBBL). The partnership’s commitment extends to grassroots cricket through an annual financial contribution to the Australian Cricket Infrastructure F…