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Oreo Launches “Las Vacas Oreo” in Mexico: the Campaign Drives the Milk Chopping Ritual · Global Voices
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Oreo launches “Las Vacas Oreo” in Mexico. Photo: Antonio Miranda / Merca2.0 Oreo launched in Mexico the Las Vacas Oreo campaign, a communication strategy based on branded content that seeks to reinforce the ritual of milk chopping among consumers. The initiative has as its axis a six-minute documentary film, filmed in Valle de Bravo, that presents a story built with real characters and elements linked to the brand’s DNA. With this campaign, Oreo…
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