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Orange and the French Football Federation (FFF) Pull Off Epic Prank to Showcase 5G+ Power, Courtesy of Publicis Conseil

Summary by Roastbrief US
How do you make 5G+ a must-have for young and tech-savvy consumers when it’s not (yet)? According to a recent study, only 17% of French consumers perceive 5G technology as essential. Faced with this challenge, Orange sought to build hype around the launch of its evolved 5G+ technology. The question was: how to create buzz for a service that, for many, lacked immediate appeal? To demonstrate the full potential of 5G+, agency Publicis Conseil tran…
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Roastbrief US broke the news in on Friday, March 28, 2025.
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