Opponents to Santa Cruz County's new 'sugary drink tax'

Opponents to Santa Cruz County's new 'sugary drink tax'

SANTA CRUZ COUNTY, Calif. (KION-TV) -- The City of Santa Cruz's new sugary drink tax is already seeing challengers. The American beverage association and partners filing a lawsuit this week saying that the tax conflicts with state law. The sugary drink tax was passed back in November under Measure Z, which was designated to apply a two-cent-per-fluid ounce tax on those drinks. Plaintiffs in this lawsuit argue that the tax violates the 2018 "Keep…

American Beverage Association challenges Santa Cruz soda tax with lawsuit

SANTA CRUZ — The American Beverage Association, alongside a group of grocers, retailers and restaurant owners, filed a lawsuit Wednesday against the city of Santa Cruz in Sacramento Superior Court, challenging the city’s recently enacted sugar-sweetened beverage tax. The plaintiffs argue that the city’s tax conflicts with state law and violates the California Constitution. They are asking the court to declare the tax unenforceable and to require…

Santa Cruz sugary drink tax faces legal challenge from Beverage Association

(NewMediaWire) - May 30, 2025 - DALLAS — The American Beverage Association and allies filed a lawsuit today in Sacramento Superior Court against the city of Santa Cruz, challenging the city’s sugary drink tax. The two cents per fluid ounce tax on sugary beverages was approved by voters in November 2024 and went into effect May 1. Nancy Brown, CEO of the American Heart Association, the world’s leading voluntary organization focused on heart and b…

Santa Cruz’s soda tax to be decided by court following lawsuit

The American Beverage Association filed a lawsuit Wednesday challenging the city of Santa Cruz’s new, voter-approved sugar-sweetened beverage tax, setting the stage for a court battle that could determine the fate of similar taxes across the country. The post Santa Cruz’s soda tax to be decided by court following lawsuit   appeared first on Lookout Santa Cruz.