US EditionOpenAI to test ad trials in ChatGPT, premium users to remain ad-free
OpenAI tests ads in ChatGPT free and $8/month Go tiers for U.S. users to boost revenue while keeping premium tiers ad-free and protecting user privacy.
- On January 16, 2026, OpenAI announced it will start testing ads in ChatGPT Free tier and ChatGPT Go, a new $8/month option, in the United States in the coming weeks.
- Facing rising costs, OpenAI aims to monetise its 800 million weekly active users to increase revenue and fund technology amid competition from Google Gemini.
- OpenAI said ads will appear below chatbot answers in a labeled box, users can dismiss ads, disable personalisation, and ads won't show for users under 18 or near sensitive topics.
- Premium subscribers on ChatGPT Plus, Pro, Business and Enterprise tiers will remain ad-free, but analysts said ads might irk users and push them to Google Gemini or Anthropic's Claude.
- OpenAI projects around $2 billion in revenue from new products this year, rising to more than $10 billion in 2027, while CEO Sam Altman has called ads a `last resort` and emphasized ad principles emphasising user trust.
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OpenAI Chatgpt Advertising: OpenAI testing ads in ChatGPT marks a significant shift for one of the world’s most widely used AI products, which boasts more than 800 million weekly active users.
ChatGPT Ads Are Coming to Free Users as OpenAI Looks for New Revenue Streams
Ever since OpenAI launched ChatGPT, the free tier has always been, well, free. There were limitations compared to the paid model, but otherwise it was free. However, that will change soon. In an announcement on its blog, OpenAI confirmed that ads are coming to ChatGPT soon. Ads are coming to ChatGPT Basically, if you’re a subscriber to the AI model’s free tier, you can expect to see ads in the future. This also applies to the new ChatGPT Go tier…
This move represents a significant departure from the company's previous business model, which relied largely on subscription revenue.
OpenAI to begin testing ads for ChatGPT users in US
OpenAI has announced that it will soon start testing advertisements inside its ChatGPT platform — a major shift from the company’s long-standing focus on ad-free AI tools. The tests will begin in the United States in the coming weeks and will affect users on the free tier and the new lower-cost “ChatGPT Go” subscription (about $8 per month). Paid subscribers on higher-end plans like Plus, Pro, Business, and Enterprise will not see ads. Under the…
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