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OpenAI Reportedly Taking on Anthropic with New 'Superapp'

OpenAI aims to regain market share by integrating ChatGPT, Codex, and Atlas into one app as Anthropic captures 73% of first-time AI tool spending.

  • In recent months, OpenAI is planning to combine ChatGPT, Codex and Atlas into a desktop "superapp," but the launch timing remains unclear.
  • Competition from Anthropic has prompted OpenAI to counter rivals as Anthropic captures more than 73pc of first-time buyer spending despite having over 300,000 enterprise customers.
  • OpenAI has also bought Astral for its Python tools and acquired Promptfoo and Torch while poaching Peter Steinberger last month to boost Codex.
  • OpenAI will keep ChatGPT separate, while Codex, with more than 2,000 weekly active users, competes with Anthropic's Claude Code and Cowork.
  • Fidji Simo, head of applications, will lead the effort with Greg Brockman, company president, and Astral is the latest acquisition in recent months signaling an aggressive push.
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Executives hope to bring together the company's tools in a single application helps optimise resources, while OpenAI seeks to combat the growing competition of the Anthropic rival

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Lean Left

OpenAI's super app would integrate multiple AI tools into a single application designed for desktop users

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OpenAI is developing a desktop superapp that integrates ChatGPT, Codex, and the browser to simplify the experience and strengthen its enterprise focus. The focus is on agentic AI, with systems capable of operating autonomously and transforming AI into a seamless operational layer. The article "OpenAI is developing a desktop superapp to unify ChatGPT, Codex, and the browser" is an original 01net content.

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NDTV broke the news in New Delhi, India on Friday, March 20, 2026.
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