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OpenAI removes ‘io’ branding mentions over trademark lawsuit

  • OpenAI acquired Jony Ive's hardware startup io last month to develop new AI-powered consumer devices and appointed Ive as design leader.
  • The acquisition occurred after negotiations and proposals with a startup specializing in ear-worn audio technology, which subsequently filed a trademark infringement lawsuit against OpenAI and io.
  • OpenAI removed all public mentions of io after a court order prompted by iyO's trademark complaint about the use of the name io.
  • OpenAI CEO Sam Altman described the io prototype as an exceptionally impressive technological innovation and confirmed that the agreement will proceed.
  • Despite the lawsuit and content removals, OpenAI plans to merge io's 55-person team and continue creating AI hardware, aiming to produce 100 million AI companions.
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TheSpuzz broke the news in on Sunday, June 22, 2025.
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