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OpenAI Partners with Etsy, Shopify on ChatGPT Payment Checkout

OpenAI's Instant Checkout enables seamless single-item purchases from U.S. merchants like Etsy with no user fees; over 700 million weekly ChatGPT users gain streamlined shopping.

  • On Monday, OpenAI announced the Instant Checkout feature, allowing U.S. ChatGPT Free, Plus and Pro users to buy items directly within the chatbot interface.
  • OpenAI said the launch aims to monetize ChatGPT's 700 million weekly users by charging transaction fees on completed purchases to fund AI and shift discovery from traditional search advertising.
  • The system runs on the Agentic Commerce Protocol built with Stripe, processing transactions through merchants' systems and supporting single-item purchases via an in-chat 'Buy' button.
  • The rollout could boost conversion by cutting cart abandonment as Etsy shares jumped 15% and Shopify stock rose 6%, giving sellers access to ChatGPT’s audience of over 700 million users.
  • OpenAI plans to expand Instant Checkout to more merchants and regions, adding over one million Shopify merchants soon and supporting multi-item carts and international expansion next year.
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MacRumors broke the news in United States on Monday, September 29, 2025.
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