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OpenAI Bans Celebrity Deepfakes on Sora After Breaking Bad Actor Raises Concerns About AI Slop

OpenAI requires explicit consent for using real and deceased individuals’ likenesses in AI videos after complaints from celebrities and rights-holders, affecting notable figures like Bryan Cranston.

  • On Friday, OpenAI's Sora 2 banned the use of real people’s likenesses and copyrighted characters after users recreated celebrities without permission. The updated policy requires opt-in from celebrities and rights-holders before likeness use.
  • Sora's speed and realism led to viral outputs as users of Sora 2 generate extremely realistic videos in seconds, making it harder for general internet audiences to judge authenticity.
  • Viral examples ranged from Mickey Mouse skateboarding to Tupac with Marilyn Monroe, while Martin Luther King Jr.'s family blocked his likeness on October 17 but others remain unprotected.
  • OpenAI framed the change as balancing free speech and family control, saying `While there are strong free speech interests in depicting historical figures, OpenAI believes public figures and their families should ultimately have control over how their likeness is used.`
  • Vasant Dhar, professor at NYU Stern, urged caution, saying likeness use "is not obvious" fair use and the "dead celebrity loophole" leaves many without estates vulnerable.
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OpenAI announced, on Monday, in a joint statement with actor Bryan Cranston and SAG-AFTRA union, that it will introduce additional protection measures against the abuse of voice and imagery of actors in its application of video with artificial intelligence, Sister 2, reports CNC.

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Following concerns raised by Bryan Cranston and the SAG-AFTRA union, US startup OpenAI is strengthening its protections against deepfakes involving public figures.

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NDTV Gadgets 360 broke the news in on Tuesday, October 21, 2025.
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