US EditionOpenAI Anchors First Brand Campaign In Humanity, With A Little Help From ChatGPT
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6 Articles
According to Statista, the market value of the AI could exceed the barrier of 300 billion US dollars in 2026. Between January and February 2023, Brazil led the ranking of the countries that generate the greatest traffic to ChatGPT in Latin America and the Caribbean. ChatGPT has begun its advertising journey with campaigns in outdoors and digital. Photo by Bigstock OpenAI takes a significant step in its communication strategy by presenting its fi…
OpenAI launches first full-scale brand campaign for ChatGPT
New Delhi: OpenAI has rolled out its first major brand campaign for ChatGPT, marking a shift from event-driven marketing toward long-term brand building. The campaign debuted in the US, UK and Ireland, and will run across television, streaming, social media, outdoor placements and more. The ads are built around real-life use cases, such as planning a trip, cooking recipes, and working toward fitness goals, with ChatGPT positioned as an unobtrusi…
OpenAI’s First-Ever ChatGPT TV Ad Signals Massive Opportunity for Affiliate Marketers
OpenAI’s decision to launch what it calls its first “large-scale” brand campaign for ChatGPT represents more than a marketing milestone—it signals a fundamental shift in how AI platforms approach monetisation and partnership opportunities. This strategic pivot from one-off event marketing (like February’s Super Bowl ad) to sustained brand building demonstrates OpenAI’s commitment to mass-market positioning. With the campaign positioning ChatGPT …
OpenAI's first big ChatGPT campaign signals a new era
Shot on 35mm film in the US and UK, OpenAI's new campaign follows different characters using ChatGPT to cook, learn, travel and reach personal goals—an elegant piece of brand storytelling that shows AI slipping quietly into everyday life. The world is changing fast, thanks to AI. So fast that many people don't yet realise how different life already is. OpenAI's first large-scale brand campaign, launched today, feels like the clearest indication …
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