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IBM to eliminate DEI department, commits to 'viewpoint' neutrality in attempt to reach 'all consumers'

  • IBM adopted a viewpoint-neutral advertising policy in April 2025 after pressure from conservative organizations, ending its left-wing ad stance.
  • This change followed a shareholder resolution filed by the Heritage Foundation in December 2024, requesting a review of IBM's diversity and inclusion policies due to alleged discrimination.
  • IBM agreed to embed neutrality into its media contracts to avoid a proxy vote, amid broader conservative shareholder activism influencing corporate boardrooms.
  • Senior legal counsel Jeremy Tedesco stated that conservatives have shown impact by challenging ad coalitions accused of censoring speech and shifting corporate America toward neutrality.
  • As a result, IBM ended many DEI initiatives and unveiled a $150 billion US investment plan, signaling a shift toward merit-based policies and political neutrality.
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The Daily Signal broke the news in Washington, United States on Monday, April 28, 2025.
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