IBM to eliminate DEI department, commits to 'viewpoint' neutrality in attempt to reach 'all consumers'
- IBM adopted a viewpoint-neutral advertising policy in April 2025 after pressure from conservative organizations, ending its left-wing ad stance.
- This change followed a shareholder resolution filed by the Heritage Foundation in December 2024, requesting a review of IBM's diversity and inclusion policies due to alleged discrimination.
- IBM agreed to embed neutrality into its media contracts to avoid a proxy vote, amid broader conservative shareholder activism influencing corporate boardrooms.
- Senior legal counsel Jeremy Tedesco stated that conservatives have shown impact by challenging ad coalitions accused of censoring speech and shifting corporate America toward neutrality.
- As a result, IBM ended many DEI initiatives and unveiled a $150 billion US investment plan, signaling a shift toward merit-based policies and political neutrality.
6 Articles
6 Articles
IBM to eliminate DEI department, commits to 'viewpoint' neutrality in attempt to reach 'all consumers'
IBM announced a massive investment in the United States just days after it was revealed the company would be committing to political neutrality.The Heritage Foundation, a conservative activist group, announced that as an IBM shareholder, it filed a proposal with the company to provide a report on what it described as discriminatory diversity-based hiring policies. The group told IBM that it should be recruiting employees without regard to race, …
'Seeing impact': Woke IBM pulls plug on left-wing ads after taking heat from conservatives * WorldNetDaily * by Thomas English, Daily Caller News Foundation
'They were literally using their advertising dollars to try to punish people who were engaging in expression they disagree with'
IBM Rolls Back DEI, Commits To Political Neutrality
It’s not an exaggeration to say that conservative shareholder engagement is changing the corporate game. For years, Left-wing activists controlled the agendas at our largest companies, using not only their leverage as stockholders but their perpetual devotion to activism to get in the ear of America’s boards and directors. The result? Leftward drift in virtually ...
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