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"Only one thing missing": Burger King CEO shows how he eats his product in shady video

Summary by Briefly
Burger King president Tom Curtis posted a video confidently biting into a Whopper in what many saw as a direct response to McDonald's CEO going viral.
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In February 2026, McDonald's announced the launch of a new burger in its restaurants in the United States. The Big Arch was described as a premium alternative and more copious than the famous Big Mac, the firm's classic since 1967, sold in more than 100 countries. Since March 3rd and for a limited period of time, the Big Arch has been described as the CEO mocked after his tasting of the new burger in the chain! "He knows what's in it" on StarMag…

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Briefly broke the news in on Saturday, March 7, 2026.
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