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OnePlus' Fate in the US and Europe May Be Revealed Very Soon

OnePlus will keep supporting existing devices, but no new phones will be sold in the US and Europe, according to the report.

  • OnePlus is reportedly preparing to officially withdraw from the US and European markets this week, according to reports from WinFuture.
  • Market challenges and hardware struggles led to this decision, compounded by deeper integration with parent company Oppo as OxygenOS moved closer to Oppo's ColorOS platform.
  • Known for its "Never Settle" approach, OnePlus initially gained fans through OxygenOS, which "played a major role in building the company's loyal fan base," though it now steers customers toward Oppo devices.
  • Existing stock will be sold off in the coming weeks with no plans to restock, though current owners can expect continued software updates and support based on previous commitments.
  • The future of the OnePlus brand remains unknown as consumers continue migrating toward established ecosystems like Apple, Samsung, and Google, reshaping the company's position in the global smartphone industry.
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winfuture.de broke the news on Monday, July 13, 2026.
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