US EditionOnePlus has reportedly been merged with Realme as the downward spiral continues
- OnePlus and Realme have merged their global and China operations into a new sub-product center under Oppo, unifying marketing and services, and led by Li Bingzhong with oversight by Oppo Chief Product Officer Pete Lau.
- OnePlus CEO Robin Liu resigned effective March 31, 2026, to pursue personal interests, with OnePlus India assuring continued operations using a local strategy and business continuity.
- OnePlus is evaluating its future in Europe, including potential retail store closures and job cuts, while expanding after-sales service in India through Oppo's network.
- The merger aims to increase efficiency by consolidating R&D teams and reusing product lines, with OnePlus recently announcing the OnePlus Watch 4 despite global market uncertainty.
29 Articles
29 Articles
Times of India
The Economic TimesOnePlus merged with Realme? Here’s the latest on what’s happening with Oppo sub-brands
OnePlus Update: reports suggest OnePlus and Realme are merging operations. Both brands will now work under a new sub-product center. This move combines their domestic and global businesses. Marketing and after-sales services will also be unified. This development comes as OnePlus evaluates its future in Europe. The merger signals a deeper consolidation within the Oppo group.
OnePlus, Realme Merge Internal Operations Under Unified Oppo Sub-Brand Unit; Li Bingzhong To Lead Joint Business Strategy | 📲 LatestLY
OnePlus and Realme have reportedly merged into a single sub-brand unit under Oppo to streamline global operations and R&D. Led by Li Bingzhong, the restructuring integrates marketing and product teams under Oppo’s leadership amid reports of OnePlus scaling back its presence in certain international markets. 📲 OnePlus, Realme Merge Internal Operations Under Unified Oppo Sub-Brand Unit; Li Bingzhong To Lead Joint Business Strategy.
Oppo merges OnePlus and realme in major restructuring · TechNode
An internal Oppo announcement revealed a major restructuring: OnePlus and realme have been formally merged to form a new sub-brand business unit. Li Bingzhong, founder of realme and Senior Vice President of Oppo, will head the unit, while Xu Qi, formerly President of realme’s global marketing and sales, will oversee the integrated marketing system for both brands. On the product side, Li Jie, former President of OnePlus China, will take charge, …
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