US EditionOnePlus is ending its Hasselblad partnership in favor of an in-house imaging engine
- OnePlus ended its five-year partnership with Hasselblad, which began with the OnePlus 9 series in 2021, to develop its own imaging system.
- The split occurred without an explicit reason, though OnePlus emphasized that Hasselblad's aesthetic remains part of their camera DNA going forward.
- OnePlus is developing the DetailMax Engine, an in-house camera system built with a focus on delivering clear and accurate images without distortion.
- CEO Pete Lau stated he is testing an early prototype likely linked to the anticipated OnePlus 15, rumored to skip the number 14 and exclude Hasselblad branding.
- This transition signals a new imaging phase for OnePlus, while its parent company Oppo continues its Hasselblad partnership and plans a separate imaging system.
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The large smartphone brands have been associated with the giants of the photography field in recent years. Examples are recognized and the results are valid for these partners. One of these comes now to...
·Portugal
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Pete Lau, CEO of OnePlus, confirms the end of the collaboration with Hasselblad, although he promises a major change in the computational photography of his mobile phones.
·Madrid, Spain
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Coverage Details
Total News Sources20
Leaning Left2Leaning Right2Center2Last UpdatedBias Distribution33% Left, 33% Center, 33% Right
Bias Distribution
- 33% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
33% Right
L 33%
C 33%
R 33%
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