US EditionOne Study Highlights the Interaction with the Service as a Key Element in Creating Value in Gyms
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Mario Alguacil, Ferran Calabuig and Pablo Jiménez, researchers at the Faculty of Physical Activity and Sport Sciences (FCAFE) of the Universitat de València (UV); and Vera Pedragosa, from the Department of Economic Sciences and Entrepreneurial Sciences of the Universidade Autonoma de Lisboa, have published a study that demonstrates the relationship between interaction with service, consumer confidence and user fidelity, and that highlights the r…
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