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One Rumored Color for the iPhone 18 Pro? A Rich Dark Cherry Red

  • According to Macworld, Apple has been working on a "Dark Cherry" shade as the signature color for the iPhone 18 Pro and iPhone 18 Pro Max, settling weeks of speculation about the device's palette.
  • Bloomberg's Mark Gurman and other leakers previously reported Apple was considering red, but new information clarifies the hue will be much closer to wine than fruit punch.
  • Macworld's source listed Pantone 6076 for Dark Cherry while noting Apple is testing Light Blue, Dark Gray, and Silver; Felipe Esposito of Macworld called it a "classy, bold look."
  • Apple's new flagship models, along with the company's first foldable phone, are expected to launch in September, though the foldable device may feature fewer color options than the Pro and Pro Max.
  • Apple has not officially announced the iPhone 18 Pro, Pro Max, or the foldable device, and nothing has been verified by the company despite circulating rumors.
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Stuff broke the news on Friday, April 17, 2026.
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