On Japan’s Rural Coast, One Sleepy Town’s Locals Are Vying For the Megacities’ Travelers

On Japan’s Rural Coast, One Sleepy Town’s Locals Are Vying For the Megacities’ Travelers

In a bid to attract visitors frustrated by Japan’s crowds, one coastal corner of Fukui prefecture offers genuine connection with locals over Japan's usual tourist tropes.

The Machu Picchu of Japan—and Other Sites that Compare Themselves to World-Famous Destinations

See the World Without Ever Leaving Japan There are several remote corners of Japan that have been comparing themselves to world-famous tourist destinations. Whether it's out of pride, a bid to attract tourists, or just a good sense of humor, their reasons vary. But that's not to say their intenti

On Japan’s rural coast, one sleepy town’s locals are vying for the megacities’ travellers

In a bid to attract visitors frustrated by Japan’s crowds, one coastal corner of Fukui prefecture offers genuine connection with locals over Japan's usual tourist tropes.