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Australian Open Star Aryna Sabalenka Under Fire as Ukraine Player Hits Out at Gucci Deal and Calls for Ban

Summary by Marca
Australian Open star Aryna Sabalenka's status as the world No. 1 has once again placed her at the center of controversy, this time far from the baseline. The Belarusian tenn

5 Articles

Lean Left

A high-profile sponsor for Aryna Sabalenka. The world number one tennis player is an increasingly marketable athlete. As 2026 begins, as is tradition, with the Australian Open, Aryna Sabalenka is taking advantage of the event to showcase her latest commercial partnerships: Emirates, announced earlier this month, and now also Gucci, for whom the Belarusian is the new ambassador. This partnership aligns with Gucci's strategy of strengthening its p…

·France
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Lean Right

Oleksandra Oliynikova sharply criticizes Aryna Sabalenko's Gucci partnership. The Belarusian responds calmly.

·Berlin, Germany
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Aryna Sabalenkova has a new engagement outside the tennis court. The world number one has become an ambassador for the Italian fashion house Gucci, and the brand has made her debut in a truly remarkable way.

·Čestlice, Czechia
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  • 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
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Bild broke the news in Berlin, Germany on Sunday, January 25, 2026.
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