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Okanagan distiller says maple leaf stickers 'duping' B.C. liquor consumers

In 2025, the head of Okanagan Spirits and leader of B.C.'s Craft Distillers Guild raised concerns about the use of maple leaf labels that mislead consumers in the province’s liquor market.
He said companies apply Canadian symbols to products merely bottled domestically to exploit Canadians' growing desire to support local amid the Canada-U.S. trade war.
Dyck highlighted Bacardi rum, made in Puerto Rico but diluted and bottled by an automated line in Quebec, as an example of this practice diluting the Made in Canada market and local jobs.
He explained that consumers often believe they are purchasing local products when, in reality, they are buying international brands presented as if they were local. Additionally, the CFIA emphasized that maple leaf symbols on labels do not necessarily certify that a product originates from Canada.
This issue risks misleading consumers and harming local producers, prompting the CFIA to affirm enforcement if non-compliance is found, though Dyck said provincial measures have been insufficient.

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Okanagan distiller says maple leaf stickers 'duping' B.C. liquor consumers

Tyler Dyck says 'maple leaf washing' is fooling Canadians into thinking they're purchasing Canadian-made liquor as companies take unfair advantage of the Buy Canadian movement

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