US EditionOffseason Playbook: Turning Non-Gameday Events into Revenue with Digital Marketing
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Offseason Playbook: Turning Non-Gameday Events into Revenue with Digital Marketing
As higher education institutions face increasing financial pressures, athletic departments are expanding beyond gamedays to generate year-round revenue. With non-traditional events like concerts and exhibitions on the rise, this article explores how schools are using paid digital marketing to drive awareness, ticket sales, and fan engagement, reaching both traditional and new audiences.
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