‘Essential for Living’: O2 Champions Spontaneous Summer Adventures in Latest VCCP Campaign Celebrating Inclusive EU Roaming

O2 lets you roam freely in VCCP’s new summer campaign - adobo Magazine Online

LONDON, UK – In an era where spontaneity is often throttled by roaming charges, O2 is making sure that your summer adventures can run wild and free. With the launch of the latest chapter in its Essential for Living campaign, the UK telecoms giant alongside creative partner VCCP is tapping into the core of travel: freedom.Titled Roam free, breathe free, this new iteration reframes O2’s EU roaming offer not just as a tech feature, but as a passpor…

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

Today, O2 and its global creative agency of record VCCP unveils the next phase of ‘Essential for Living’ – an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer.  The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments. …

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming – Marketing Communication News

Today, O2 and its global creative agency of record VCCP unveils the next phase of ‘Essential for Living’ – an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments. Th

O2 showcases how it can help customers 'roam free' in new summer film

Telecoms brand O2 is celebrating the “freedom” that it can offer its customers when travelling abroad in a new campaign that spotlights its free roaming proposition. Developed in collaboration with agency of record VCCP, this latest spot forms part of the firm’s ongoing ‘Essential for Living’ brand platform, which highlights how network providers can play a vital role in helping people stay connected. Narrated by Hollywood star Sean Bean, ‘Roam …