Novak Djokovic Has a New Job — Advisor to Private Equity Firm General Atlantic
The firm said Djokovic will advise on leadership and innovation as it looks to expand health, wellness and sports investments.
- Tennis legend Novak Djokovic joined General Atlantic as a global strategic advisor, the New York-based private equity firm announced Friday.
- Managing $126 billion, General Atlantic plans to leverage Djokovic's network to expand into health and wellness, capitalizing on his prior investments in Waterdrop, SILA, and Cob Foods.
- "He brings a global perspective and a commitment to continuous growth that align deeply with our culture," CEO Bill Ford said; Djokovic noted that discipline and long-term thinking drive both elite sport and great businesses.
- Seeking to broaden its sports investing portfolio, General Atlantic has acquired stakes in a football club, a sports stadium, and a sports media agency over the past two years.
- Djokovic begins his search for a 25th Grand Slam title at Wimbledon on Monday, holding records for 40 Masters titles and 428 weeks at world No. 1 as the most decorated tennis athlete.
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14 Articles
Novak Djokovic joins the American investment fund General Atlantic as a global strategic advisor. The announcement was made by the firm, founded over 45 years ago in the legacy of Chuck Feeney, an Irish-American entrepreneur and philanthropist, and which today manages a portfolio covering sports, health, technology, and consumer goods worldwide.
Novak Djokovic Joins Private Equity Firm General Atlantic as Global Strategic Adviser
All-time tennis great Novak Djokovic is joining General Atlantic as a global strategic adviser, the private equity firm announced Friday. “The principles that drive performance at the highest level of sport are the same ones that build great businesses: discipline, long-term thinking, and the courage to keep improving. I look forward to contributing to the next chapter of what Bill [Ford] and the team are building,” Djokovic said. Djokovic, 39, …
Novak Djokovic, champion of 24 Grand Slam titles, joined General Atlantic, manager who deepens the activity in investments in the sports sector. Exclusive material for subscribers. To have full access, access the link of the subject and register.
Novak Djokovic, 24-time Grand Slam champion, joined General Atlantic as a global strategic advisor, while the firm deepens its commitment to sports-related investments. Djokovic, the most dominant player in the Open era, will work closely with the firm’s management, its participating companies and investors in his new position. “It’s the first such association for me,” said Djokovic, 39, in an interview from Wimbledon, where he seeks to win his …
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