US EditionNot A Lot Of Love For 520: Brands Rethink Local Campaigns Amidst China Uncertainty #Ecommerce #DigitalMarketing #OnlineShopping #OnlineStore #EcommerceBusiness
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Not A Lot Of Love For 520: Brands Rethink Local Campaigns Amidst China Uncertainty #Ecommerce #DigitalMarketing #OnlineShopping #OnlineStore #EcommerceBusiness
With uncertainty around the Chinese appetite for luxury goods and a possible global recession, brands are cutting back on marketing spent, and 520, or the Chinese Valentine’s Day that lands on Tuesday, is the first one to go. Past active participants such as Bottega Veneta and Balenciaga have slashed local campaigns this year, while other luxury players opted for a simple curated list of gifting items, some of which were heart-adorned. “Due to t…
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