Norton Motorcycles Launches Bold New Product and Brand Resurgence at EICMA 2025

Norton Motorcycles Launches Bold New Product and Brand Resurgence at EICMA 2025

MILAN--(BUSINESS WIRE)--Nov 4, 2025-

Norton Motorcycles marks resurgence at EICMA 2025 with Manx R and Altas bikes

Norton Motorcycles has staged a powerful comeback at EICMA 2025, unveiling the all-new Manx R superbike and Atlas adventure range, marking a new era under TVS Motor Company’s ownership.

Norton Manx R, Manx, Atlas, And Atlas GT Make Debut At EICMA 2025

Norton has planned a total of six motorcycles, the first four of which are Manx, Manx R, Atlas, and Atlas GT.

Norton’s Great Revival Heralds Resurgence of an Iconic British Motorcycle Brand Norton’s Great Revival Heralds Resurgence of an Iconic British Motorcycle Brand

Norton’s Great Revival Heralds Resurgence of an Iconic British Motorcycle Brand Norton Motorcycles has unveiled its ambitious Resurgence Strategy at EICMA, marking a bold new chapter in the brand’s storied legacy. Backed by substantial investment from TVS Motor Company since its acquisition in April 2020, Norton’s rebirth is five years in the making. It’s not a nostalgic revival, but a meticulously planned evolution built around what Norton call…

Norton's New Atlas and Manx Families Just Revealed at EICMA, And We're Live On the Scene

Our own Robbie Bacon is on the show floor right now, getting all the goods to tell you everything you want to know. Got any questions for him?

Its Global Vision on Show, TVS Motor Company Makes a Stellar Debut at EICMA

TVS Motor Company (TVSM) – a global leader in two and three-wheeler manufacturing – has taken centrestage at EICMA 2025, making a landmark debut at the world’s largest two-wheeler exhibition. With a show floor commanding presence, TVS unveiled 6 new products across ICE and electric powertrains, advanced ride assist gear including AR based Heads-Up display helmets, a stunning new range of accessories, connected technology that enhances rider-mach…