NO 'KARINA EFFECT'... WILL LOTTE CHILSUNG'S AMBIGUOUS 'KRUSH' TURN OUT TO BE A FAILURE?

aespa Karina's Charm Not Enough? Krush Beer Fails to Lift Lotte Chilsung's Q1 Sales - K-POP NEWSWIRE

Lotte Chilsung Beverage’s ambitious “4th generation beer,” Krush, also known as “Karina Beer,” is facing challenges in South Korea’s competitive domestic market. Industry watchers see this as another hurdle for Lotte Chilsung’s beer business, which has struggled for years. OB Beer and Hite Jinro largely dominate the Korean beer market. Lotte Chilsung Beverage has consistently tried to become the third-largest player by launching new beers, but i…

NO 'KARINA EFFECT'... WILL LOTTE CHILSUNG'S AMBIGUOUS 'KRUSH' TURN OUT TO BE A FAILURE?

Lotte Chilsung Beverage’s  ambitious product Krush, also known as the “Karina beer”, which was introduced as a “4th-generation beer,” is struggling in the domestic beer market. Industry insiders are saying that another failure has emerged in Lotte Chilsung’s beer business, which is often referred to as the company’s “problem child.” Currently, South Korea’s beer market is dominated by two major players: OB Beer and Hite Jinro. Lotte Chilsung Bev…