No Badge, No Boundaries: How The Cupola in the Peak District Is Riding the Wave of a Growing Hospitality Shift | The British Guild of Beer Writers

No Badge, No Boundaries: How The Cupola in the Peak District Is Riding the Wave of a Growing Hospitality Shift | The British Guild of Beer Writers

Easter sales soar and award recognition follows as more Brits embrace flexible dining – and businesses drop the labels. What’s in a name? Increasingly, not a lot – at least in hospitality. Across the UK, more venues are stepping away from traditional titles like ‘pub’, ‘tearoom’ or ‘café’ and choosing broader terms like ‘kitchen’ or ‘house’ instead. And it’s not just a branding choice – it’s a reflection of changing consumer expectations. The Cu…