FSSAI Prohibits Dabur From Selling Food Products with '100%' Claims
FSSAI said the claims are ambiguous and unverifiable, and ordered Dabur to file an action report within 15 days.
- On Monday, the Food Safety and Standards Authority of India issued a prohibition order to Dabur India Ltd, directing the company to immediately cease selling products carrying allegedly misleading "100%" claims on labels and promotional materials.
- The regulator asserted that claims like "100% Natural", "100% Pure", and "100% Organic" violate the FSS Regulations, 2018 because they are ambiguous, unverifiable, and likely to mislead consumers.
- After failing to comply with previous directives to discontinue these claims, Dabur faced this broader order covering honey, apple cider vinegar, and coconut milk products.
- Dabur must submit an Action Taken Report within 15 days to confirm compliance, while some products were found displaying the Jaivik Bharat Logo without valid organic certification.
- FSSAI has increasingly utilized social media to publicize enforcement actions against food business operators and e-commerce companies, with many alcoholic beverage and energy drink manufacturers also coming under regulatory scrutiny.
41 Articles
41 Articles
Dabur issues clarification on FSSAI order, denies misleading ‘100%’ claims, begins label changes
New Delhi: Dabur India has issued a clarification on the Food Safety and Standards Authority of India’s (FSSAI) order directing it to stop selling certain food products carrying allegedly misleading “100%” claims, saying its product labels comply with the prevailing legal and regulatory framework. The company said it stood by the purity and quality of its products and had “never made any misleading claims”. It added that most of the affected lab…
India Orders Dabur to Halt Product Sales With '100%' Claims
Dabur India Ltd. has been ordered by the food regulator to immediately halt sales of products marketed with claims of ‘100%’ purity, which officials say are ambiguous, unverifiable and likely to mislead consumers.
Dabur Honey, Ghee, Oil Cannot Use ‘100%’ Labels: FSSAI Issues Prohibition Order | 📰 LatestLY
FSSAI has issued a prohibition order against Dabur India, barring the sale of several products carrying unverifiable '100%' claims, including honey, ghee, coconut oil and apple cider vinegar. The regulator said the labels violate food advertising rules and directed Dabur to submit a compliance report within 15 days. The company's shares fell over 3%. 📰 Dabur Honey, Ghee, Oil Cannot Use ‘100%’ Labels: FSSAI Issues Prohibition Order.
FSSAI bans Dabur's 100% natural claims; doctors warn of false health halo
FSSAI has objected to '100%' and zero-sugar claims on food packaging, prompting doctors to caution buyers. They say shoppers should read labels, check serving sizes and avoid judging health by slogans alone.
FSSAI bans Dabur from selling honey, cow ghee, coconut oil with '100%' claims, asks it to submit ATR report
The food regulator said that the use of 100 per cent claims violates the FSS (Advertisement and Claims) Regulations, 2018, as such claims are vague, not authentic, and may mislead consumers.
Coverage Details
Bias Distribution
- 60% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
