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Nissan, Honda, Mitsubishi: the Alliance that Refuses to Die?
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The announcement had the effect of a thunderbolt in 2024: Nissan, Honda and Mitsubishi were going to merge to form a mastodon capable of competing with Toyota, Volkswagen or Chinese giants in the middle of the climb. A few months later, the project collapsed, victim of its own complexity. Ranges that cannibalize, factories in duplicates, markets that overlap. The three manufacturers eventually shared more problems than complementarities. The mar…
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