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Nissan accelerates product launches as it battles the worst financial crisis in decades
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Nissan accelerates product launches as it battles the worst financial crisis in decades
On the Dash: Nissan faces its worst financial crisis in 25 years and is banking on faster model development and new product launches to drive a turnaround. CEO Ivan Espinosa is pushing to cut vehicle development timelines from over 50 months to 37 months, as competition from Tesla and Chinese automakers like BYD continues to intensify. The automaker is raising funds through debt and asset sales—including potentially selling its Yokohama headqua…
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