NIQ Unveils Consumer Tech Industry Trends 2025 Report: Global Sales to Hit $1.29T

NIQ Unveils Consumer Tech Industry Trends 2025 Report: Global Sales to Hit $1.29T

Spotlight on growth areas in Home Entertainment and Gaming, Smartphones, Health Tech, and Workplace Tech Global value growth will be led by emerging markets, including +5% growth projected for China. AI has potential to drive premiumization but requires increased focus on raising consumer awareness of “visible” benefits. Consumers continue to demonstrate purpose-driven spending. NielsenIQ (NIQ), a leading consumer intelligence company, relea…

In a world where consumer preferences change at a dizzying pace, understanding consumer trends has become a key factor for business innovation. Soledad Offenhenden, director of Futurus, a consultant specializing in trend foreigncasting, analyzes how companies can anticipate new market challenges. [...] The post Humanless and Wasteless: trends that are redefining consumption appeared first on dotapunto.com.ar.