US EditionNintendo Announces Mario Claymation Show, As Part of New Kid-Themed My Mario Product Line Push
JAPAN, AUG 8 – The My Mario series offers interactive toys, clothing, and a free app that lets children and parents play together, with 34 initial products launching in Japan, Nintendo said.
- On Friday, August 8, 2025, Nintendo unveiled the My Mario series, set to launch in Japan on August 26, 2025, including wooden blocks, an interactive board book, and stop motion shorts.
- Ahead of this September, Nintendo of Japan has teased the My Mario series as part of pre-announcements leading up to Mario’s 40th anniversary.
- Mario Wood Block Sets offer amiibo functionality and come in 3-piece for ¥2,980 and 30-piece for ¥19,980, along with the Hello, Mario! board book.
- From August 26, Nintendo’s Tokyo, Osaka and Kyoto stores will start selling My Mario products, with select items arriving outside Japan next year.
- Nintendo says the My Mario series will expand with apparel, general goods and plush toys, with some items launching elsewhere in 2026.
23 Articles
23 Articles
Nintendo unveils official new My Mario toy line and app: Mario 3D wood block amiibo sets, Hello Mario! book, more
Not long after gracing the word with its next-generation Switch 2 hardware, some new Nintendo toys are inbound. Nintendo is officially releasing a new platform of sorts known as “My Mario.” Consisting of a range of new toys and products, including a FREE interactive app for iOS, Android, and Switch, the particularly sweet-looking 3D Mario wood block sets, and a “Hello Mario!” Board Book, it is all set to begin releasing in Japan this month with …
Nintendo Announces Mario Claymation Show, As Part of New Kid-Themed My Mario Product Line Push
Nintendo has announced a new claymation Mario show that's set to premiere on YouTube. The series, which will feature kid-friendly animated episodes just one-minute in length, will launch alongside a major new push by Nintendo for the kid's product market, with a range of toys, picture books, and more released under a new "My Mario" banner.
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