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Colorado's Deion Sanders Says NIL Spending Decides Who Makes the College Football Playoff at Big 12 Media Days

BOULDER COUNTY, COLORADO, JUL 09 – Deion Sanders urges a salary cap to limit NIL spending, highlighting that some programs spend $25-30 million on recruiting classes and dominate playoffs due to financial power.

  • Deion Sanders spoke at the Big 12 Media Days on July 10, 2025, in Frisco, Texas, advocating for changes in college football.
  • He cited escalating NIL spending and argued that current unregulated financial arms races create an uneven playing field among programs.
  • Sanders pointed to College Football Playoff teams’ large NIL budgets—sometimes $25-30 million for incoming classes—as key to their success.
  • He expressed a desire for college football to adopt professional-level regulations and emphasized the need for a salary cap to curb the rapidly escalating spending in the sport.
  • Sanders’ remarks imply that without salary caps and clearer regulations, college football risks perpetuating inequality and financial imbalance among programs.
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Larry Brown Sports broke the news in on Wednesday, July 9, 2025.
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