US EditionColorado's Deion Sanders Says NIL Spending Decides Who Makes the College Football Playoff at Big 12 Media Days
BOULDER COUNTY, COLORADO, JUL 09 – Deion Sanders urges a salary cap to limit NIL spending, highlighting that some programs spend $25-30 million on recruiting classes and dominate playoffs due to financial power.
- Deion Sanders spoke at the Big 12 Media Days on July 10, 2025, in Frisco, Texas, advocating for changes in college football.
- He cited escalating NIL spending and argued that current unregulated financial arms races create an uneven playing field among programs.
- Sanders pointed to College Football Playoff teams’ large NIL budgets—sometimes $25-30 million for incoming classes—as key to their success.
- He expressed a desire for college football to adopt professional-level regulations and emphasized the need for a salary cap to curb the rapidly escalating spending in the sport.
- Sanders’ remarks imply that without salary caps and clearer regulations, college football risks perpetuating inequality and financial imbalance among programs.
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Colorado Springs GazetteReposted by 
Denver Gazette
Denver GazetteColorado’s Deion Sanders says college football needs a salary cap | Big 12 media days notebook
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·Colorado Springs, United States
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Deion Sanders wants NCAA to adopt this bold new rule (like the NFL)
Pro Football Hall of Famer and Colorado head coach Deion Sanders wants to bring NFL-style rules to college football, starting with a salary cap to control name, image and likeness spending that he says has spiraled out of control.
·New Jersey, United States
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Colorado's Deion Sanders says NIL spending decides who makes the College Football Playoff at Big 12 Media Days
Deion Sanders didn’t hold back at Big 12 Media Days, blasting the current state of NIL in college football. The Colorado coach pointed to lopsided spending as the reason the same teams keep making the playoff, calling the system unfair and unsustainable.
·North Carolina, United States
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Total News Sources11
Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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