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Colorado's Deion Sanders Says NIL Spending Decides Who Makes the College Football Playoff at Big 12 Media Days

BOULDER COUNTY, COLORADO, JUL 09 – Deion Sanders urges a salary cap to limit NIL spending, highlighting that some programs spend $25-30 million on recruiting classes and dominate playoffs due to financial power.

Summary by Sporting News
Deion Sanders didn’t hold back at Big 12 Media Days, blasting the current state of NIL in college football. The Colorado coach pointed to lopsided spending as the reason the same teams keep making the playoff, calling the system unfair and unsustainable.

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Larry Brown Sports broke the news in on Wednesday, July 9, 2025.
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